Rock It Brands, a lifestyle and entertainment company, today announces the launch of Rock It Workouts ( www.RockitWorkouts.com ), Blend 54 ( www.Blend54.com ) and Industry 1212 ( www.Industry1212.com ). The trio will make their home in the center of trendy Old Pasadena, and will be open to the public beginning September 10th. A private, star-studded grand opening event will also take place next month, benefitting the company's philanthropic arm -- Rock It Forward, which promotes and encourages healthy living for America's children.
Add to Digg Bookmark with del.icio.us Add to NewsvineConsistent with the prior two fiscal years, the city is maintaining its efforts to address the backlog of capital needs and enhance revenue generation, including the implementation of new parking access and revenue control systems. Recently the city installed kiosks to allow parking patrons to pay in a centralized location, thus eliminating a sizeable number of inoperable parking meter machines, substantially reducing staffing levels, and allowing for greater revenue collection going forward. Other capital items include the upgrade of 10,000 single-space parking meters with credit card capability during fiscal 2010, which will also bolster demand and cut operating and maintenance expenses. In addition, the level of parking citations from parking meters is expected to come down as the new equipment and technology upgrades will facilitate more advanced and diverse payment methods. In fiscal 2010, approximately 19% of parking citations issued annually were for parking meter violations, which is approximately 10% lower than the 30% reported in fiscal 2003.--The pace of economic recovery and its impact on demand and pricing for parking facilities located within the SPRF pool;The center will include Blend 54, a tea bar that offers fifty-four new and exclusive blends of hot and iced teas from around the world that will be sold on-site. Winnaman and her team have worked with some of the most sought-after tea masters in the world to craft the menu, and will also make the blends available as loose teas for those who wish to brew their own at home.The anchor of the space is Rock It Workouts, a new fitness center that offers high-energy, upbeat workouts that are entirely set to the beats spun live by on-site DJs, who have each been personally selected by Winnaman. With daily classes that focus on cardio wellness, toning and shaping, yoga, weight training and more, Rock It Workouts offers something for young to old and at all fitness levels. Classes officially begin September 12th, and members can pre-register for annual, monthly or student memberships, all of which are offered in limited numbers in order to keep classes at a comfortable size. In addition, individual classes can be purchased based upon space availability.--The potential for cash balance and reinvestment levels to be subject to the vagaries of the city's challenged fiscal situation;Industry 1212 takes up residence in the Pasadena complex as well, overlooking the Rock It Workouts studio floor. The high-end luxury retailer will offer hand-selected, unique gifts and products that range from candles to couture, from aromatherapy to workout gear. Each product carried at Industry 1212 has been culled by a carefully selected group of style spotters that Winnaman has worked with over the years.--Although never invoked, the city's ability to designate new or existing parking facilities as off-system subject to meeting the 1.25x rate covenant test could negatively affect reinvestment in capital.For more information: Shaila Arora Arora PR for Rock It Brands Email Contact Ph: 310.717.8255"Our teas are designed to support daily wellness -- so we have herbal teas that are each tailored to address the body's specific needs," adds Winnaman. "They are particularly perfect for replenishing and hydrating after a workout."About Rock It Brands--The system's current revenue stream generates solid debt service coverage ratios (DSCR) at or above 2.0 times (x) and has a fixed-rate level to declining debt service profile, which allows the system to be less reliant on parking rate adjustments;--Competitively priced parking rates with retained flexibility to raise rates and meet financial obligations;
For more information: Shaila Arora Arora PR for Rock It Brands Email Contact Ph: 310.717.8255
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